First off, congratulations on your engagement. This is one of the most exciting experiences of your lifetime. Below you will find our offerings for our brides. We offer off the rack gowns and gowns that can be ordered. If you have any questions at all we are here to help. Give us a call!

Justin Alexander

Enjoy our curated collection from Justin Alexander. Their Sincerity & Lillian West lines bring our brides romantic and dynamic styling. These gowns are available in different sizes and color options

Off the rack Designer

We pride ourselves in providing the largest collection of curated off the rack designer gowns in the Valley. Perfect for the bride on a budget, a quick engagement or the earth savvy bride.



Enjoy our collection of the following accessories to take any ensemble to the next level. 

  • Headpieces, tiaras & combs

  • Veils, jackets & shawls

  • Shoes & Purses

  • Necklaces, bracelets & earrings


Cleaning & Preservation

We only use the most trusted company in the industry to clean and preserve your gown. Ensure that your memories last a life time!

  • FREE & Secure 2-way $500 Insured Shipping Of Your Dress

  • Include Up To 5 Accessories such as Veil, Garter, Etc. Preserved FREE

  • Exclusive SYSTEMK4 Museum Quality Delicate Fabric Cleaning Technology

  • Lifetime+ 100 Year Anti-Yellowing Guarantee

  • Beautiful Embossed Preservation Chest with Acid Free Tissue Paper & Bust

Please call for pricing: 920-221-3023

1314 W. College Ave.

Appleton, WI 54914


Monday: 11-3/4-7

Tuesday: 11-3/4-7

Wednesday: By Appointment

Thursday: 11-3/4-7

Friday: 12-4

Saturday: 10-4

Please call 920-221-3023 or message us on Facebook to set an appointment!

Tel: 920-221-3023


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We try to accommodate all of our customers to the best of our abilities, but please note that we do prioritize appointments over walk-ins.