Fashion forward and girlish, yet effortless wedding gowns remain at the core of the Adore by Justin Alexander Collection, designed by independent woman with an active and modern lifestyle. Adore by Justin Alexander was designed for the chic, fashion forward, budget conscious bride looking for an affordable and fresh look for her wedding day. The Adore bride is informal, trendy and modern. She is open to the experiences and beauty that life offers. She is a source of joy for those around her. She is light hearted and youthful. She has an authentic personality and is guided by passion. This is Adore.